The one decision behind the Sons Cars Detailing site
A drawn car does the choosing. Pick Interior, Exterior, Chrome or Full service and the car marks up that work in red, then carries the pick into booking.
The decisionMake a drawn car the hero and the picker. Choose Full service, Interior, Exterior or Chrome, and those parts of the car light up in red.
Why
The business does four jobs, and a visitor needs to see which one they want. Marking it on a car shows that faster than a paragraph. It suits a phone-led trade too, because the pick goes straight into the booking. The owner asked for a more polished look. With no real before and after photos to hand, a drawing also avoids inventing proof.
What we passed on
A photo hero with the drawing further down the page. It was ruled out because a foam-on-wheel photo at the top could sit on any detailing site, and the picker would be too far down. The photo moved to The finish band instead.
What rests on it
The book button carries the pick to the booking page, where a job card fills in detail, car, condition and day. The Services page gives each job its own spread. The dealer section reuses the same car, shown more than once.
Around the decision
Three detailing sites were checked: one with a page per service, one with a package ladder led by a full detail, and one built around booking first. This build keeps all three ideas and lets the car itself be the picker.
A detailer's job card for a car. A light paper page, white panels and one job-card red that marks up the parts of the car you book, like a red pen on a job sheet. Dark is kept to one band. Type is Sora for headings and Onest for body text.
The signature moment
Build your detail. A white compact hatch is drawn on a job-card grid. Chips for Full service, Interior, Exterior and Chrome light the car: the cabin and seats glow red, the panels get red mark-up and a gloss band, and the rims are ringed. On load it plays Interior, Exterior, Chrome once, and any tap ends it. With reduced motion the zones are simply coloured. The book button carries the pick to the booking page.
What we tookOne real route per service, so each job has its own page.
What we tookFull service is the flagship, so it comes first among the chips.
What we tookBooking is the main ask. Pick the detail, pick a day, send.
The build sheet
Colour
Type
Sora for headlines, Onest for reading.
Pages
- Home
- Leads with Inside, outside and chrome. For dealers and families, the drawn car picker, The finish band and the dealer section.
- Services
- One spread per service, alternating, so each of the four jobs has its own route.
- Book
- The booking flow on its own: pick the detail, the car, the condition and a day, then send.
Search built in
- Page title pattern: Sons Cars Detailing | Full, interior and exterior detailing and chrome work.
- Meta description names full service, interior and exterior detailing and chrome work for car dealers, families and everyday drivers, and invites people to build their detail and book in.
- The home page carries structured data of the AutoWash type.
- An llms.txt summary file is published.
A free demo website we built for Sons Cars Detailing before they had paid anything.
Want a demo built for yours?
A few minutes of questions on your phone. Richard builds a demo of your site, free, and you decide from there.