Lambs Pharmacy: what they asked for, point by point
Prescriptions and everyday pharmacy needs for local residents shaped most of this demo. The request flow, the Prescriptions page and the Services page each answer one of those needs.
- They asked
Let local residents get their prescriptions from the pharmacy.
We builtA request flow sits above the fold on the Home page: ask for a repeat prescription or book a service. Prescriptions also gets its own page, because people look for that on its own.
- They asked
Show the over-the-counter products and services the pharmacy offers.
We builtThe Services page has a services index of example services beside still photos of amber glass and blister packs, each labelled as an example. No product tiles, because one independent has no catalogue to show.
- They asked
Be easy to find for people nearby who need a pharmacy.
We builtThe page title pairs the name with repeat prescriptions, vaccinations and advice. The Home page carries Pharmacy structured data, and the description invites a repeat request or an online booking.
- They asked
Open to design suggestions, so the look was ours to propose.
We builtA dispensary-label look: paper and green, one amber accent, IBM Plex Sans with IBM Plex Mono for labels. Quiet and still, the opposite of a chain's banners.
- They asked
No set feature list, so keep the site simple to use.
We builtThree features only: the request flow, the services index and three example reviews with no names or stars. Each works in the browser and says nothing was sent.
The thinking behind it
Built from a short phone call and three pharmacy homepages, with every service and review shown as an example because no details of theirs were on record.
A well-run dispensary label on clean paper: precise type, green ink, amber glass and nothing shouting. The hero is split, with words and the request flow on paper beside a tall still photo. Images show objects of the trade only, with square corners and a mono caption under each.
The signature moment
The request flow ends in a dispensing label, set in IBM Plex Mono. It shows a reference number, what was asked, when, and a line saying this is a demo and nothing was sent. It is meant to answer the question a pharmacy hears most, whether a repeat is ready, with a printed-looking reply.
What we looked at
What we tookServices people book, such as vaccinations and checks, are a main path on the site and not a footnote under retail.
What we tookA pharmacy is both clinical and an everyday shop, and the site should hold both.
What we leftThis is one independent pharmacy with no catalogue to show, so there is no grid of product tiles.
What we tookThe word book is said in plain words above the fold, so the first action is obvious.
The build sheet
Colour
Type
IBM Plex Sans for headlines, IBM Plex Sans for reading.
Pages
- Home
- Puts the repeat prescription and booked service request flow above the fold, with example reviews below.
- Prescriptions
- Handles repeat prescriptions on their own page, since people search and decide on that by itself.
- Services
- Lists example booked services with still photos, each labelled as an example.
Search built in
- Page title pairs the business name with repeat prescriptions, vaccinations and advice.
- Meta description invites people to ask for a repeat prescription or book a pharmacy service online.
- The Home page carries Pharmacy structured data.
- An llms.txt summary file is published.
A free demo website we built for Lambs Pharmacy before they had paid anything.
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