The one decision behind an Auckland concrete and fencing site
The decision: the headline is the list of jobs, Concrete, Fencing, Landscaping, with the call button beside it. Everything else on this demo hangs off those three words.
The decisionThe home page headline is the job list in caps, Concrete. Fencing. Landscaping., with the phone as the big blue button beside it.
Why
Someone searching for a builder in Auckland needs to see what the business does in one glance. The three services are the verified facts, and the owner wants people to call and give them a job. So the headline names the work and the call button sits right next to it, large and blue.
What we passed on
Setting the phone number as the headline. A number alone tells a stranger nothing about the work and gives search nothing to read. One detail was kept: the number is big enough to read at arm's length, and the closing section sets it as display type.
What rests on it
Numbered services follow the headline, then the job picker with example steps for concrete, fencing and landscaping, then the filterable gallery. The page title, meta description and every call button repeat the same three jobs and the same ask.
Around the decision
Three Auckland landscaping and outdoor-living sites were read for how they handle the phone, name their services and explain the work. The build took one idea from each.
A signwritten van: heavy condensed type, numbered services and the phone number as the biggest button on the page, painted in the owner's colour, blue. Square corners, a white page, concrete-grey bands and one solid accent used only for calls and the selected job tab.
The signature moment
How we do it, picked by job. A tab strip of Concrete, Fencing and Landscaping sits on a concrete-grey band. Pick a job and its numbered example steps appear beside a photo of that kind of work, with a call button under them. It covers both must-haves at once: the jobs done and how they are done.
What we tookThe phone link repeats all through the page, so a call is always one tap away. This build puts the call button in the header, hero and closing section.
What we tookServices are named by the thing you get, like a driveway or a fence. This build names its jobs the same plain way.
What we tookA how-it-runs sequence reassures a first-time caller. This build turns that idea into example steps for each kind of job.
The build sheet
Colour
Type
Big Shoulders for headlines, Source Sans 3 for reading.
Pages
- Home
- Job list as the headline, numbered services, the job picker with example steps, the filterable gallery and a closing call section.
- About
- Repeats the job list with photos and writes out the full example steps for each job.
Search built in
- Page title opens with Builder Auckland, then names concrete, fencing and landscaping.
- Meta description names the three jobs in Auckland and invites a call about the job.
- The home page h1 states the three services in the words people search.
- Structured data on the home page: GeneralContractor, City and PostalAddress.
- An llms.txt summary file is published.
This was a free demo website built for a real business before they had paid anything. We keep the business anonymous.
Want a demo built for yours?
A few minutes of questions on your phone. Richard builds a demo of your site, free, and you decide from there.