What an Auckland digital artist asked for: the brief, point by point
The owner wanted an integrated shop to sell printed pictures directly, and that need shaped most of the build. The shop shows each piece on a wall, so art buyers can judge size and quality before ordering.
- They asked
Sell printed pictures straight from the website, with no middle step.
We builtA full shop: a catalogue of 44 original pieces in six collections, a bag and a checkout. Each piece is offered as a print, canvas or framed print. The demo checkout takes no real payment.
- They asked
Attract people who buy art.
We builtThe Home page opens on a white-room photo with the flagship piece hung at true size. Selected works and collections follow, then the artist's story, so a buyer sees a gallery wall first.
- They asked
Best quality for the art, with the work presented properly.
We builtArt is never stretched or silently cropped. Canvas is offered only where the art's shape fits, and the product page says what it trims. Prints and framed prints show the whole picture with a white border.
- They asked
Show the artist's own original work, as a digital artist selling in Auckland.
We builtOnly the owner's own artwork is used, and the About page carries only the owner's real story. The name is the same on every page. Each product page shows the piece on a wall in three room photos.
The thinking behind it
The build was based on what the owner asked for in a call about a free website with a shop, and on the build notes for the preview shop; no separate research was done.
A warm gallery-white shop with near-black ink, where the artwork is the only loud colour, set in Instrument Serif and Manrope.
The signature moment
See it on a wall. Each product page opens on the piece hung in a real room photo at true size for the chosen format, with the size and finish buttons beside it. A buyer sees the scale before ordering.
The build sheet
Colour
Type
Instrument Serif for headlines, Manrope for reading.
Pages
- Home
- Room hero with the flagship piece, selected works, collections, the artist's story and a sign-up.
- Product page
- Shows the piece on a wall, with size and finish buttons beside it.
- Shop
- Catalogue, bag, checkout and order confirmation.
- About
- The artist's own story.
- Delivery and returns
- Delivery and returns for New Zealand buyers, written around the Consumer Guarantees Act.
- Privacy policy
- Explains how personal details are handled.
Search built in
- Page title pairs the business name with Original digital art from Mangere, Auckland.
- Meta description names Mangere, Auckland, and lists art prints, canvas and framed prints, printed to order.
- The description says orders are delivered across New Zealand and overseas.
- Home page structured data uses the Store and PostalAddress types.
This was a free demo website built for a real business before they had paid anything. We keep the business anonymous.
Want a demo built for yours?
A few minutes of questions on your phone. Richard builds a demo of your site, free, and you decide from there.