From first screen to group enquiry: the path through an Auckland group cruise site
An organiser planning a 60th, a reunion or a wedding lands on a toast photo, sets how many are travelling, and is carried into a four-step enquiry. This demo walks that route, with member registration as a separate side path.
First screen
A full-bleed toast photo with the group boarding pass on top. The organiser picks an occasion and a traveller count there. The pass is step one of the enquiry and carries both choices to the Plan page.
Seeing how it works
Further down the home page, a voyage route draws once as the organiser scrolls. It sits beside how it works and a meet-the-owner section, so a new visitor sees one person does the legwork with the cruise lines.
Finding their kind of group
The group cruises page lists nine group types as one indexed page, each with the owner's shortlist of lines and a deep link into the enquiry. Wedding groups can go to the weddings page for how a wedding at sea works.
Sizing the group
On the Plan page, round steppers and presets set the group size. Cabins light up on a drawn deck plan and can be tapped. A text line such as 24 travellers, about 12 cabins backs up the drawing.
Sending the group brief
The four-step enquiry ends on a group brief ticket in invitation-grade type. Marketing consent is never bundled in. In this demo the confirmation says plainly that nothing was sent.
Joining the Club instead
Someone who is not ready to enquire can use the Join page. A member card fills in as they type, and marketing consent is its own unticked box.
Why the route runs this way
No research file exists for this build. It rests on the owner's request for a free website, the brief, and the build notes, which record the group enquiry as the main job and joining the club as a second one.
Group cruising is blocks of cabins, so the ship's deck plan is the brand device. The enquiry works like a manifest: set the group size and cabins fill on a drawn deck plan. Navy and gold hairlines on ivory, large readable type for organisers aged 55 and over, and occasions as an index list, not tiles.
The signature moment
The deck plan is step two of the enquiry. The organiser sets the group size with round steppers or presets, and cabins fill on a drawn plan over a sea panel. The visual is hidden from screen readers and replaced by a text line giving travellers and cabin count. The home page boarding pass feeds it.
The build sheet
Colour
Type
Cormorant Garamond for headlines, Atkinson Hyperlegible Next for reading.
Pages
- Home
- Say what the business is, show the boarding pass feeding the enquiry, how it works, meet the owner, occasions, join.
- Group cruises
- Nine group types on one indexed page, each with the owner's shortlist of lines and a link into the enquiry.
- Weddings
- How a wedding at sea from Australia works, what lines include, and guest planning.
- Plan
- The four-step group enquiry and the deck plan.
- Join
- What membership is today, with a registration form and live member card.
- Privacy policy and terms
- Legal pages, kept short and plain.
Search built in
- Page title pairs the brand with group cruises for Australians, planned by the owner.
- Meta description names weddings, family reunions, milestone birthdays, club, solo and work trips.
- It tells visitors to describe their group and expect options back from the cruise lines.
- Structured data on the home page covers a travel agency, a country and a person.
- An llms.txt summary file is published.
This was a free demo website built for a real business before they had paid anything. We keep the business anonymous.
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