From first screen to enquiry: the path through a New Zealand handmade charms store
A visitor lands on a full-bleed picture of a timber charm, picks a timber, and is shown the matching piece in a display case. The demo then walks them on to the product page, the cart and the contact page.
First screen
A full-bleed hero picture of a timber charm on pale linen carries the touch wood idea before any sentence does. A note on the page says the photographs are examples.
Finding a combination
Under the hero, the visitor picks a timber, then what sits beside it, then where it hangs. The matching charm appears in a display case with an add to cart button beside it.
Browsing the range
The shop splits into three categories: keyrings, bag charms and zip charms. Each card shows the charm in a tall 4 by 5 frame, with the label under the photo.
Looking closely
A product page, such as the coconut and pearl keyring, gives two pictures of the same piece. The second is a close crop, so the grain, bead and fitting can be checked.
Adding to cart
Add to cart takes the visitor through the cart. The demo says at the button that nothing is sent, so the route is shown without a real order.
Getting in touch
The shipping page says the charms are posted worldwide and says the rest is not settled yet. The contact page has the form. If no charm matches the finder, it shows the nearest piece and links there.
Why the route runs this way
No research file exists for this build, so no references were studied. It is based on the build notes and the design direction, which record the product types, materials and fittings the owner supplied.
A cabinet of small found things: timber, stone and pearl on a paper-pale ground, lit like a museum case, with the charm always the brightest object on the page. Not a market stall or a craft fair. The page around the charms stays quiet because the products are already busy with grain, bead and stone.
The signature moment
Find your combination, on the home page under the hero. The visitor chooses a timber, then what sits beside it, then where it hangs, and the matching catalogue piece appears in a display case with add to cart beside it. It turns the brand's claim, a few materials and many combinations, into the way you shop.
The build sheet
Colour
Type
Fraunces for headlines, Work Sans for reading.
Pages
- Home
- Hero picture, the combination finder and four featured charms.
- Shop
- The whole range in one place, with the three categories.
- Categories
- Keyrings, bag charms and zip charms, each on its own page.
- Product pages
- One page per charm, such as the rosewood keyring and the pine and stone keyring, with two pictures of the same piece.
- About
- The maker's story, kept to what is supported: no invented history, awards or reviews.
- Contact
- The form for questions, including when no charm matches.
- Shipping
- Says the charms are posted worldwide and that the rest is not settled yet.
- Privacy policy and terms
- The standard policy pages a store needs.
Search built in
- Page title pairs the shop name with Handmade Timber and Natural Charms.
- Meta description: handmade charms for keys, bags and jackets, made one at a time in New Zealand from coconut timber, pine, rosewood, natural stone and pearl, posted worldwide.
- The home page carries OnlineStore structured data.
- An llms.txt summary file is published.
This was a free demo website built for a real business before they had paid anything. We keep the business anonymous.
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