The one decision behind the Ezy Renovators website
The Ezy Renovators demo is built around one decision: a job brief that turns a customer's answers into a readable job sheet. The call button stays the biggest thing on the page, and the brief sits next to the past-work photos.
See the demo (ezy-renovators-auckland-new-zealand.preview.ceasmith.com) ↗
The decisionMake the job brief the centre of the site: customers tap the rooms, surfaces, wall condition and timing, and it prints a numbered job sheet for the painter.
Why
Ezy Renovators wants more calls and wants to know what each customer is asking for before the phone rings. Interior jobs vary by room, surface and wall condition, so a short brief gets that detail up front. The painter reads one sheet, then calls back already knowing the job.
What we passed on
Putting the brief's first step in the hero photo slot, under a tell-us-the-rooms headline. It was ruled out because it pushed the past-work photos below the fold, and photos were a must-have. The brief sits in section 03 instead.
What rests on it
The home page runs hero, past work in section 02, then the brief in section 03. The contact page is built around the same brief. Every answer lands on the job sheet: rooms, surfaces, wall condition, timing, name, phone, suburb, notes.
Around the decision
Three painting and trades sites were studied. Their best ideas were the work as proof, photos captioned by surface, and a brief the customer fills in before contact. Example photos are captioned as examples until their own job photos replace them.
A signwritten van: heavy condensed type, numbered services and a phone number as the biggest button on the page. White and concrete grey ground, near-black ink, and one hard cobalt accent that also reads as a paint colour. The hero is split, with the call button first and a roller laying blue over white on the right. Motion is limited to a press state on buttons and chips.
The signature moment
The job brief. The customer taps the rooms, the surfaces (walls, ceilings, trim and doors), the state of the walls and the timing. It then prints a numbered job sheet the painter would read before calling back, with name, phone, suburb and notes. The page says plainly that nothing was sent, because this is a demo.
What we tookThe work is the proof, so past work gets a gallery page of its own, linked from the home page.
What we tookEvery photo is captioned with what was painted, such as walls, trim or a fireplace, not a mood word.
What we tookThe job brief is the ask. Rooms, surfaces and timing tell the painter what the customer wants before the call back.
The build sheet
Colour
Type
Barlow Condensed for headlines, Barlow for reading.
Pages
- Home
- Call button first, six captioned past-work photos in section 02, and the job brief in section 03.
- Our work
- The full gallery, filtered by room or surface, with a lightbox and captions naming what was painted.
- Contact
- The job brief as the main block, ending in the job sheet, with the phone number beside it.
Search built in
- Page title pattern: Ezy Renovators | Interior house painting, West Auckland.
- The meta description names interior house painting for residential homeowners in West Auckland. It points to rooms and surfaces, examples of the work and a call.
- Structured data on the home page: LocalBusiness, AdministrativeArea and PostalAddress.
- An llms.txt summary file is published.
A free demo website we built for Ezy Renovators before they had paid anything.
Want a demo built for yours?
A few minutes of questions on your phone. Richard builds a demo of your site, free, and you decide from there.