What we found researching Indian Languages Institute
In this trade the language is the first choice a learner makes, so the page should open there. We researched how language schools handle that choice and built the demo around a script picker.
See the demo (indian-languages-institute.preview.ceasmith.com) ↗
- Trade
- Language school
- Place
- Auckland
- Kinds of site studied
- 3
- Findings
- 5
What we found, and what it meant
A national language institute organises everything by which language and which level, not by a sales pitch. The first decision a learner makes is the language.
The four scripts, हिन्दी, ગુજરાતી, संस्कृत and गणित, sit as full-width tiles directly under the hero. The hero's own scripts link straight into them.
Calm institute sites keep a course finder near the top and make the enquiry one obvious ask per page, with nothing decorative around it.
The lesson request sits on the home page directly under the hero. It repeats on the Hindi and Gujarati pages with the language pre-selected, and again on the contact page.
One reference shows the script itself as content, with the English meaning beside it. For learners who want to read, the script already works as the picture.
There are no stock images. Large हिन्दी and ગુજરાતી are the only ornament, and picking a tile shows the first words that subject opens up. The photo strip was cut.
Learners are Indian young people overseas who want to talk with family back home. Teaching is mostly online, with home tutoring in Auckland as well.
Step two of the request asks how to learn: online group, online one-to-one, or home tutoring. Step three asks who is learning and where, so a nearest tutor can be found.
The search title and description already put the languages first, then the ways to learn: Hindi, Gujarati and Sanskrit, online and in Auckland.
The build keeps that order in the page title and description. It adds educational organisation structured data and a published summary file.
How we looked
We studied three kinds of site: a national language institute, a calm grid-led institute with a course finder, and a site that shows an Indian script as content. We looked at how a visitor picks a language, what the single ask is, and how the script is shown. We then set that against what the owner told us about who learns and how. Ideas were extracted, nothing was copied.
What we tookThe first decision on the page is the language itself, so the language names act as the navigation.
What we tookOne ask per page, set plainly, with the enquiry as one obvious button and nothing decorative around it.
What we tookLet the script be the image, with the meaning set next to it.
Where it led
Contemporary professional: a white, strict twelve-column grid set in Onest, with facts laid out as a ledger and nothing decorative. The only ornament is the script itself, हिन्दी and ગુજરાતી set large, with one sindoor-red accent. Warm ivory surfaces keep the page from feeling cold.
The signature moment
Four full-width tiles carry the scripts हिन्दी, ગુજરાતી, संस्कृत and गणित. Picking one fills it vermilion and shows the first words that subject opens up. For Sanskrit that is a line from the Gita, translated. Step two asks how to learn, and step three asks who is learning and where they are, so a nearest tutor can be found.
The build sheet
Colour
Type
Onest for headlines, Onest for reading.
Pages
- Home
- Split hero, then the script picker and lesson request, then a ledger of subjects.
- Hindi
- Large Devanagari script, what the language opens up, and the request with Hindi pre-selected.
- Gujarati
- Large Gujarati script, what the language opens up, and the request with Gujarati pre-selected.
- Contact
- The same lesson request as a plain way to get in touch.
Search built in
- Page title pattern: Hindi, Gujarati and Sanskrit Lessons, Online and in Auckland, then the business name.
- Meta description names Hindi, Gujarati, Sanskrit and Indian standard basic maths.
- The description also lists the ways to learn: online group classes, online one-to-one, and home tutoring in Auckland.
- Structured data on the home page: educational organisation and country.
- A summary file for AI tools is published.
A free demo website we built for Indian Languages Institute before they had paid anything.
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