Footwise Podiatry Taranaki: the brief, point by point
The need that shaped most of the build: let people see what the clinic treats and book in the same move. So the first step of the booking flow is the treatment list itself.
See the demo (footwise-podiatry-taranaki.preview.ceasmith.com) ↗
- They asked
Grow the business and bring in more customers.
We builtThe home page opens with a heading that says what the clinic does in Taranaki: nail care, diabetic foot screening and nail surgery. The booking flow sits beside it, in view before any scroll on desktop.
- They asked
Explain the full range of services, from general podiatry and diabetic foot screening to MSK assessments, nail surgery and fungal nail treatment.
We builtThe home page services section lists every verified service in the owner's own words. A Treatments page, linked in the main nav, gives each service its own paragraph.
- They asked
Let people book, and fill the extended clinic hours.
We builtThe booking flow in the home page hero asks the concern first, then how soon, then day and window, then details. A Book button in the nav reaches it from every page, and the Contact page carries the flow again.
- They asked
Reach the general public, especially older people, veterans and people with diabetes.
We builtBody text is 18px Source Sans 3 with generous spacing, and motion is limited to short fades. The diabetic screening and MSK sections each open the booking flow on that service.
- They asked
Have a professional clinic website, in the manner of established podiatry brands.
We builtA white ground, pale sea-glass surfaces and a deep teal-green accent with white text. Urbanist headings over Source Sans 3 keep the tone clinical and calm.
The thinking behind it
The build draws on a multi-clinic NZ podiatry brand, a single-town regional clinic site and the online booking pattern common on podiatry clinic sites.
A calm reception desk: highly legible type, generous spacing, clear answers and booking always one step away. White ground, pale sea-glass surfaces, deep teal-green accent, Urbanist headings and 18px Source Sans 3 body. Fades only, nothing urgent.
The signature moment
Pick what brings you in. The first step of the booking flow is the treatment list. The nine verified services are the options, so explaining what the clinic does and booking become one action. The MSK and screening sections open the flow on that service.
What we looked at
What we tookLead with the problem, make booking the one action, and name services in plain clinical words.
What we leftThis is a single clinic, so the build does not claim chain-style breadth.
What we tookA small regional clinic leads with where it is, so Taranaki carries the identity.
What we leftThis build opens with a sentence-case heading that says what the clinic does.
What we tookThe visitor picks the concern first, then a time. The flow runs concern, how soon, day and window, details.
The build sheet
Colour
Type
Urbanist for headlines, Source Sans 3 for reading.
Pages
- Home
- Says what the clinic does in Taranaki, lists the services and puts the booking flow in the first screen.
- Treatments
- One paragraph for each service, in the owner's words.
- About
- Introduces the clinic and the podiatrist behind it.
- Service area
- Shows where the clinic works across Taranaki.
- Contact
- The booking page: the flow again, with phone and email.
Search built in
- Page title pattern: Footwise Podiatry Taranaki | Podiatry in Taranaki.
- The meta description names nail cutting, callus care, diabetic foot screening, MSK checks, insoles, fungal nail treatment and ingrown toenail surgery, then ends on Book online.
- Home page structured data uses the types MedicalBusiness, AdministrativeArea and PostalAddress.
- An llms.txt summary file is published.
A free demo website we built for Footwise Podiatry Taranaki before they had paid anything.
Want a demo built for yours?
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