A concept accountancy website: the path from IRD dates to a fee enquiry
A concept site for a made-up Nelson practice. A year at a glance shows each IRD date and links to IRD as its source, and a four-question fee builder hands over an enquiry that is already filled in. Tally & Field is not a real practice.
First screen
A dark obsidian page with the next IRD date on a quartz plate, read from the calendar on the day, and a month strip with a Today line. The two buttons are Build your fee and The year at a glance.
The year at a glance
April to March across twelve hairline columns, with tracks for GST, provisional tax, payroll and year-end. Tap a marker and a panel says what the obligation is, what the practice does about it, and links to the IRD page the date came from. Payday filing is shown as a cadence because it has no single date.
Seeing who it is for
The Who we help page splits tradies, sole traders and small companies, and each one links into the fee builder with its own answer already chosen.
Build your fee
Four one-tap questions lead to a recommended package. The answers are written out like a ledger entry, so the person sees what the recommendation rests on.
The enquiry
The recommendation and the enquiry sit on one screen, already filled in from the answers. In this concept nothing is sent, and the confirmation says so plainly.

The first screen on a phone.

Why the route runs this way
This is a concept built by C.E.A Smith without a client. It rests on the IRD pages for each date shown, checked on 4 November 2026. A date that could not be verified is shown as a cadence, never guessed.
Architectural and mineral. Obsidian and graphite against quartz, with thin stone rules and sage used only for markers. Headlines in a high-contrast Bodoni, everything else in a clean sans, square corners throughout, no photos, no cards.
The signature moment
The year at a glance. An accountant's value is knowing the dates, so the site shows them as an instrument: a row of months, markers on each IRD date, and the source for every one. It opens on the current month and says so when a month has no date.
The build sheet
Colour
Type
Bodoni Moda for headlines, Manrope for reading.
Pages
- Home
- Show the next IRD date and lead to the fee builder.
- Services
- Annual accounts first, then the IRD dates and the other services as an index that opens in place.
- Who we help
- Tradies, sole traders and small companies, each linking into the fee builder.
- Approach
- How the practice works, in three numbered steps.
- About
- Says plainly that this is a concept and why there are no portraits.
- Get started
- The four-question fee builder and the enquiry.
- Privacy
- A short, plain policy.
Search built in
- The concept is kept out of search on purpose, because Tally & Field is not a real practice.
- Each page has its own title and description.
A free demo website we built for Tally & Field before they had paid anything.
Want a demo built for yours?
A few minutes of questions on your phone. Richard builds a demo of your site, free, and you decide from there.
