The challenge
Full Circle Coaching needed a site that explains Diana's biology-based health coaching and personal training in Christchurch and online, and gives every visitor one clear way to start.
Where they started
- Diana's own one-page site, with her health and fitness services, her approach and three client testimonials.
- A free discovery session as the first step for every new client.
- Her work with the Shae precision health platform, which places each client in one of six HealthTypes.
- Her own logo, photographs and a draft of the site's words, sent in October 2026.
The research
On 5 October 2026, before any design, we read Diana's own pages and studied three health and movement businesses at desktop width. On 19 October 2026 we added three Christchurch health and fitness coaches.
Sites we studied
What we tookWarmth comes from the light in the photographs, not from colour in the interface, and one small booking control is always present.
What we leftWe kept type off the photographs and kept the grade light rather than dark.
What we tookWindow light, generously spaced small capitals and one thin detail used once. The calm comes from what is left out.
What we leftWe kept the menu short and kept capitals off busy photographs.
What we tookExplain the assessment as a short numbered path with a clear result at each step, with deep green as the one dark tone.
What we leftWe left out clinical and insurance language, because Diana is a coach and the site makes no medical claims.
What we tookA booking button beside every package, and packages set out clearly on their own page.
What we leftWe studied them for ideas only and copied nothing.
What we found
- Diana's own headline puts biology-specific health and lifestyle coaching ahead of personal training, so health leads and training follows.
- Her three client testimonials hold real numbers in the clients' own words, which makes them the strongest proof she has.
- Every reference keeps one booking action in view on every screen.
- The references explain their method in a few short steps before they list services.
The strategy
Turn the business name into the method: health coaching first, training second, and one start button on every page.
That is the order Diana gives her own work, and a movement studio was used for its feel only, so no studio or reformer photographs appear.
A light serif reads calm and grown-up, where a script would read beauty salon and a geometric display would read gym.
Diana's brief names booking as the one thing the site should get people to do. The flow matches each visitor to one of her three packages using her own description of who each package suits.
The testimonials are shown unedited apart from spelling and punctuation, and the About page is her own text, so the proof and the story stay theirs.
Diana is a coach who uses Shae, so the site says what the assessment measures and what it gives, and nothing more.
The build
A React and TypeScript site with nine pages: home, about, coaching, packages, how it works, results, a start page and two legal pages. It is on a preview address and has not launched on the business's own domain yet.
The signature moment
The full circle: the five steps, from a free consultation through the Shae assessment, a plan and coaching to review and refine, sit on a ring. As you scroll, an olive stroke draws round it and each step lights as the stroke reaches it. It appears on the home page and on How it works, and shows complete for anyone who has reduced motion turned on.
Pick a goal, say where you are at, and the site recommends one of Diana's three coaching packages, then asks whether to get started or talk to her first, free. On the preview it checks the answers but sends nothing yet.
Three client stories, with any numbers a client gave pulled out beside the quote, before and after photos supplied by Diana, and a space ready for her video testimonials.
The Shae assessment as the place to start, health and lifestyle coaching, health through midlife, personal training and small groups, with Diana's own HealthType graphic.
How it works ends with questions and answers that open one at a time, covering the free consultation and what Shae is.
Search
- Page title 'Full Circle Coaching | Precision Health Coach in Christchurch', with a description naming biology-specific health and lifestyle coaching and personal training in Christchurch and online.
- HealthAndBeautyBusiness schema with the business name, a one-line description, Christchurch as the area served and Diana's Facebook page.
- The preview tells search engines not to index it in three ways: the robots file, a response header and a meta tag. The sitemap stays empty until launch.
Results
The site has not launched, so there is nothing to measure yet and this study makes no results claim.
Study last updated November 2026