The challenge
TL Creative needed a site that shows the range of its vehicle graphics and signage work across Marlborough, and turns a look through the gallery into a quote request.
Where they started
- Owner Tony Laplanche has more than 15 years in signwriting, advertising and graphic design, with design awards in New Zealand and Australia and multiple NZSDA signage medals.
- A brand already set: signal red on black, Bebas Neue headings, square corners, and a voice described as direct and trade-focused.
- Photographs of finished jobs, from vehicle graphics to caravan decals and site signs.
- A mobile service across Blenheim, Renwick, Picton, Seddon and the wider Marlborough region.
The research
No competitor study is on record for this build. The research was the business itself: its brand guide, its job photographs and the full list of what it makes.
What we found
- The work falls into three groups: vehicle and transport graphics, business and commercial signage, and specialty work such as vineyard block markers and custom artwork.
- Several jobs, including caravans and a sprint car, have before and after photos, which show the change better than one finished shot.
- Because the service is mobile, the towns it travels to matter as much as where the business is based.
The strategy
Let the work carry the site: dark and hard-edged like cut vinyl, with the gallery doing the selling.
It follows the brand guide, and it matches the trade: cut vinyl has hard edges.
A customer looking for a wrap or a sign wants to see a job like theirs, from start to finish.
Adding a job or changing a line is a file edit rather than a code change, and the main fields can be edited from the C.E.A Smith client portal.
The build
A React and TypeScript site with ten routes: home, services, gallery, about, contact, an owner admin page, three legal pages and a not-found page.
The signature moment
The gallery: 24 jobs from across Marlborough, each opening to its own set of photos, with six shown as before and after pairs. It is kept current as jobs are done, most recently in October 2026.
A simple owner page where they send a change request and get a reference code back. It is kept out of search.
Sends through C.E.A Forms on TL Creative's own key. A hidden trap field, a cool-down between sends, a time check that drops forms filled in under three seconds and a filter for links typed into the name field keep spam out.
Three groups of services with plain one-line items, and a mobile service panel naming the towns covered.
Experience, design awards and NZSDA medals listed as four short achievement panels.
Search
- Page title 'TL Creative | Vehicle Graphics & Signage Specialists | Blenheim', with a description naming vehicle wraps, vinyl lettering and vineyard signage across Marlborough.
- LocalBusiness schema listing Blenheim, Renwick, Picton, Seddon and Marlborough as areas served, with map coordinates.
- Every page is served as finished HTML with its own title, description, canonical link and H1.
- A sitemap of the eight public pages.
Results
We have not measured quote requests before and after launch, so this study makes no results claim.
Study last updated November 2026